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5 Ways to use Mind Control to Land Your Dream Job

Use your mind to land your next dream job.  This will sound very ‘hookie’ to some people, but extensive research has proven there is validity in training your mind to open up many new possibilities you never thought would be available to you.

Entering the job market can be mentally challenging especially if it was a result of a layoff, leadership change, or a disagreeable situation. Our confidence can be shaken and the loss can even lead to depression.  Take a look at the 5 ways to get over the Grief of Losing your Job as a first step to getting yourself mentally ready for a job transition.

When you are ready to jump back into the job market, focus on strengthening your mental condition.  Many of us will turn to prayer and meditation to calm our mind and help stimulate more creative solutions.  I personally practice both of these but recently came across a way to enhance these techniques using the Silva Mind Control Method.

The Silva Method of Mind Control program was developed by Jose Silva back in the 1950s and spread throughout the world helping people expand their mental capacity and improve their lives.  Millions of people have now taken this course by either reading the Silva Method of Mind Control book or attending live workshops based on his work.  There is a free PDF of the book here or you can buy updated versions or even audiobooks of it.

There are 4 principles of mind control that must be followed to make this technique effective.

  1. DESIRE:  You must truly desire the outcome.  Your passion for a specific outcome will directly impact your results.
  2. BELIEVE:  You must believe the event can and will take place.
  3. EXPECT:  You must believe it so much that you actually see it taking place.
  4. POSITIVE OUTCOME:  The desired outcome must benefit and be positive for each individual involved. Mind control will not create problems or difficulties for others.

While I would encourage you to explore deeper the many other benefits of the Silva Method, one area in which it can be particularly helpful is in the job-hunting process. Here are some of the ways that the Silva Method can assist you in finding the right job for you.

  1. Visualization: One of the key components of the Silva Method is visualization. This technique involves imagining your desired outcome as vividly as possible. When it comes to job hunting, visualization can be extremely helpful in attracting your ideal job. By visualizing yourself in your dream job, you can focus your energy and attention on what you want to achieve. This can help you attract job opportunities that align with your career goals and aspirations.

  2. Affirmations: The Silva Method also includes the use of affirmations. These are positive statements that you repeat to yourself regularly to help program your mind for success. When it comes to job hunting, affirmations can be used to reinforce your belief in your abilities and to increase your confidence. For example, you might affirm that you are worthy of a great job and that you will find one that is a perfect match for your skills and experience.
  3. Meditation: Another key component of the Silva Method is meditation. This technique can help you reduce stress and increase focus, which are important when you are in the job-hunting process. By taking time to meditate each day, you can gain a clear sense of your goals and priorities, which can help you make better decisions about your career.
  4. Developing intuition: The Silva Method also teaches you how to develop your intuition and inner guidance. This can be particularly helpful when it comes to job hunting, as it can give you insight into the best job opportunities for you. By tapping into your intuition, you can get a sense of which jobs are the right fit for you, even if they might not seem like it at first glance.

  5. Improving overall well-being: Finally, the Silva Method can help you improve your overall well-being. When you feel good about yourself and your life, you are more likely to be confident and positive in your job search. This can lead to more successful interviews, as well as a greater ability to attract the right job opportunities.

I have found this method to dramatically improves my creativity and problem-solving capabilities.  There are also many stories of people who have used this method to influence future decisions of others and to even heal those they love.  Most importantly, people report having more control over their emotions and find more serenity and contentment in their current situation.

By using visualization, affirmations, meditation, and other techniques taught in the Silva Mind Control program, you can increase your chances of finding the right job and enjoy greater success in your career.

I hope this helps you in your job search.  If we can be of assistance, please reach out.  Below you will find many additional job-hunting and interviewing tips.  If you know someone who would benefit from these, please share them.

Recovering From a Job Loss:

Finding Job Opportunities:

Attracting Hiring Managers:

Interview Prep: 

Job hunting is a full-time job itself and companies are hiring.  Within these articles, you will find ways to be more strategic and productive, than just applying on-line.  We hope you find this helpful.  Your diligence and technique will outperform your luck.  Good hunting.

About Tim Howard

Tim Howard is the founder of 4 technology firms including Fortify Experts which helps companies hire the Best Cyber Talent on the Planet as well as provides expert consulting and NIST based security assessments

In addition, he has a passion for helping CISO’s develop Higher Performing Teams through coaching, by creating interactive CISO Forums and by helping them create highly-effective team cultures.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the cybersecurity industry.

Tim has been leading technology staffing teams for over 20 years and has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Invite me to connect:  www.linkedin.com/in/timhoward

Using the S.T.A.R. Method to tell better Stories during Interviews

People like to listen to stories – especially if they are captivating and have a good ending.  When you are in an interview there is no difference. Interviewers want to hear your stories about the challenges you have faced and how you have acted to solve those challenges.  They are hoping you can bring that same problem solving capability to their company.

However, they want to hear a lot of your stories, instead of one long one.  Therefore, you need to be  proficient in telling short stories which effectively communicate your ability to problem solve and take action.

To become more accomplished at this, we suggest practicing by developing a pool of short stories to common interview questions using the S.T.A.R Method.

Effective storytelling is direct, logical, meaningful and personalized.

The STAR Method will help you to communicate the foundation of your story and then elaborate further on what the situation taught you and how those lessons could potentially relate to the position for which you are applying.

The S.T.A.R. Method:

  1. Prepare – Listen, Think, Plan – It’s OK to take a moment to develop a concise answer.
  2. Summarize – Restate the question.
  3. S. – Situation – Provide some background.
  4. T. – Task – What was the task or problem you had to address?
  5. A. – Action – What action did you take?
  6. R. – Result – What was the result of your action?

Example:

“Please explain to me a time that you demonstrated an ability to innovate.”

S:  I was part of the Customer Service team. We experienced poor customer satisfaction and several customer complaints due to the inconsistency of the level of service.

T:  Being one of the most senior team members, I was asked to propose ideas on how to improve the situation.

A:  First, I analyzed the customer surveys and identified 5 key areas of dissatisfaction. Then, I called a meeting with my peers and conducted a brainstorming exercise on how we could address these 5 key areas.  From this session, I developed a new training program with periodic refresher courses every 90 days centering around 3 key principals – Empathy, Courtesy and Timeliness.

R:  In the month following the implementation, the number of complaints decreased by 20%  and after 3 months they were reduced by 50%.

If your story appropriately answers the question, keep to it.  Do not think of new details as you answer. Say what you had planned and let the interviewer ask another question so you can tell another story.

If you spend the time practicing how you would answer common interview questions, your answers will become more concise and your confidence will be evident in how you communicate your stories.

Here are a list of great behavior-based questions to help you develop some impactful stories using the STAR Method.  Some of your STAR stories will cover multiple questions, therefore, this will help you create pool of stories you can pull from based on a wide variety of questions that may be asked.

With proper preparation, you don’t need good luck to do well in an interview.   Therefore, I wish you all the best in your interview preparation.

Recovering From a Job Loss:

Finding Job Opportunities:

Attracting Hiring Managers:

Interview Prep: 

Job hunting is a full-time job itself and companies are hiring.  Within these articles, you will find ways to be more strategic and productive, than just applying on-line.  We hope you find this helpful.  Your diligence and technique will outperform your luck.  Good hunting.

About Tim Howard

Tim Howard is the founder of 4 technology firms including Fortify Experts which helps companies hire the Best Cyber Talent on the Planet as well as provides expert consulting and NIST based security assessments

In addition, he has a passion for helping CISO’s develop Higher Performing Teams through coaching, by creating interactive CISO Forums and by helping them create highly-effective team cultures.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the cybersecurity industry.

Tim has been leading technology staffing teams for over 20 years and has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Invite me to connect:  www.linkedin.com/in/timhoward

Cybersecurity Career Paths

Cyber professionals must have fundame ntal technical skills to develop a successful cybersecurity career. Protecting systems against the world’s most sophisticated hackers requires expertise  beyond what university programs can provide. Traditionally, cybersecurity has been a secondary career. Most people have come into cybersecurity after they become very good at a previous role and were given the opportunity to move into a role where they could add more value by leveraging that experience in security.

The cybersecurity career path most often starts with these feeder roles. These roles include netwo rking, software development, systems engineering, financial and risk analysis, and security intelligence. Experience in these roles prepares professionals for entry-level cyber roles like cybersecurity specialist/technician,

cyber-crime analyst/investigator, incident analyst/responder, and IT auditor.

Leaders recruiting for cybersecurity roles should pay attention to these feeder roles. Professionals who succeed in these entry-level feeder roles will be better prepared for
learning the more advanced cybersecurity roles.

 

 

This is an excerpt from Fortify Experts Cybersecurity Employment Trends Report. To read the report in its entirety, go to the Cybersecurity Employment Trends Report

About Tim Howard

Tim Howard is the founder of Fortify Experts (www.fortifyexperts.com) which helps companies hire and deploy Best on the Planet talent through executive search perm placement and expert consulting. 

In addition, he has a passion for simplifying the hiring of security experts, as well as, simplifying how companies assess and plan for improving their security programs.

Tim conducts monthly CISO Round Tables which provides security leaders a forum to discuss best practices around relevant topics.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the industry.

Tim has been leading technology staffing teams for over 20 years and is the founder of three other technology firms. He has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Employment Opportunities

Powerful Tips on How You Can Land Your Next Dream Job

As an executive search firm owner for over 15 years, I’ve seen some very powerful job-hunting techniques that will really help accelerate your job-hunting process, but more importantly, help you land not just any job but your next dream job.  These techniques work in a hot or a slower job market.   I’ve written articles about each one of these techniques below and have also provided you real-time links for which companies are hiring RIGHT NOW!

I hope these help you in your job search.  If we can be of assistance, please reach out.  Below you will find many tips so if you know someone else who could also benefit from this, please share it with them.

Recovering From a Job Loss:

Finding Job Opportunities:

Attracting Hiring Managers:

Interview Prep: 

Job hunting is a full-time job itself and companies are hiring.  Within these articles, you will find ways to be more strategic and productive, than just applying on-line.  We hope you find this helpful.  Your diligence and technique will outperform your luck.  Good hunting.

About Tim Howard

Tim Howard is the founder of 4 technology firms including Fortify Experts which helps companies hire the Best Cyber Talent on the Planet as well as provides expert consulting and NIST based security assessments

In addition, he has a passion for helping CISO’s develop Higher Performing Teams through coaching, by creating interactive CISO Forums and by helping them create highly-effective team cultures.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the cybersecurity industry.

Tim has been leading technology staffing teams for over 20 years and has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Invite me to connect:  www.linkedin.com/in/timhoward

Fority Experts - To Apply or Not to Apply?

Should You Apply On-Line? Here’s a better way….

Should You Apply On-Line?

Here’s a better way….

Finding a new position is hard work especially if you are unemployed.  Done right, it can be a full time job in itself.  While technology has been a welcome accelerator to the hiring process, it distances the candidates from the hiring managers.  In a world where we have become more accustomed to distancing through technology, the hiring process is still very personal.

Hiring managers want to work with people they like, yet many times they don’t have the time to do a thorough job at selecting and interviewing candidates.  Therefore, they lean on the Human Resources team to bring them ‘good’ candidates but HR is usually distanced from what the hiring manager really needs.

In addition, Human Resources managers and recruiters are slammed with tons of resumes that come in through their job postings, most of which are not qualified for the positions they need to fill.  A great example of this is our own experience in using ZipRecruiter for our job postings for a year where we received over 10,000 resumes for our job postings and didn’t successfully place a single candidate from that batch of 10,000 resumes.

Many recruiting firms and Human Resource managers are finding that on-line job portals are highly inefficient and therefore, ignore or don’t have the time to review those resumes.  Instead they often focus on internal referrals and directly resourcing off of LinkedIn or their own personal networks.

Then, what should you do?

You need to get closer to the hiring managers.  Even with all of today’s automate job matching tools and job boards, 70% of all jobs are still filled through direct networking. 

When you see an interesting position or get a notice about one, begin researching the company on www.LinkedIn.com and other sources to find out who might be in a potential hiring manager or at least in charge of that group or division.  Then begin your networking with them and everybody else in similar positions within the same industry because if one company is hiring for that position, there is a high likelihood that other companies in that same industry make be looking for a similar person.

Don’t ask for a job or interview…yet!

You first need to build a relationship with them and many studies say it takes seven (7) different ‘connection’ points for someone to feel like they have a relationship with you.  Therefore, I suggest you ease into the process by nurturing it over a period of time which could take 4 to 5 weeks.

There is a fine line between pursuing and stalking.  You want to make sure you are staying out of the second category.   Here are a few steps you can take:

  1. Connect:  Ask them to connect to you on LinkedIn.  In your connection request, describe that you are interested in their area of speciality and you would like to expand your network in that area.  Again, don’t ask for a job!
  2. Thank them for the Connection:  Very briefly thank them for connecting with you and you can make a comment like “I’ve been keeping an eye on (COMPANY) and it looks like a great place to work.”
  3. Pass along relevant News:  Once they connect, you can pass along a news article they would likely be interested in.  “I saw this article and thought it might be of interest to you.”   PRO TIP:  Better yet, write a relevant article then pass it along!
  4. Offer Short Insight:   In a few more days, you can then send another LinkedIn message to very briefly offer some insight (no more than 2 sentences on yourself and add, “I would love to work with a company like yours, so please could you let me know if anything in the area of “______” comes up?
  5. Saw a Job Posting:  If you can get them to engage, you can then go back and say, “I saw this job posting come up.  Is that a role you are involved in?”  Wait for the answer.  No matter the response, you can ask if they would be open to internally referring you. Most companies provide internal referral bonuses.   Try to get them to introduce you to the HR department.  That is way more effective than applying on-line.

This process can be tedious and slower than just clicking on the “Apply Now” button, but it is 10X more effective in producing results.  While in the end, HR may still direct you to the on-line job portal, at least your name will be familiar to both them and the hiring manager when the resume comes through.  By first engaging the potential hiring managers directly, you increase their level of comfort with you and it dramatically increases your chance of being noticed by both the HR Department and the Hiring team.

For additional job seeking resources go to:

Recovering From a Job Loss:

Finding Job Opportunities:

Attracting Hiring Managers:

Interview Prep: 

Job hunting is a full time job itself and companies are hiring.  Within these articles, you will find ways to be more strategic and productive, than just applying on-line.  We hope you find this helpful.  Your diligence and technique will out perform your luck.  Good hunting.

About Tim Howard

Tim Howard is the founder of 4 technology firms including Fortify Experts which helps companies hire the Best Cyber Talent on the Planet as well as provides expert consulting and NIST based security assessments

In addition, he has a passion for helping CISO’s develop Higher Performing Teams through coaching, by creating interactive CISO Forums and by helping them create highly-effective team cultures.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the cybersecurity industry.

Tim has been leading technology staffing teams for over 20 years and has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Invite me to connect:  www.linkedin.com/in/timhoward

Fortify Experts Behavior Based Interview Questions

Prep’ing for Behavior Based Interview Questions

FORTIFY EXPERTS’ BEHAVIOR BASED INTERVIEW QUESTIONS

 based on the AMAZON LEADERSHIP PRINCIPLES

Behavior based interview questions are the most effective way to dive deeper into a candidate’s experiences.  For a candidate, they can also be the most difficult questions to answer unless, you have prepared prior to your interview.  Also, during interviews it is always more effective to answer a question, then provide a brief example of how you have dealt with a similar situation.  This helps build trust and connection with the interviewer.

Preparing for behavior interviews requires significant reflection, and if you are willing to do your homework prior to the interview, it will dramatically improve your interview performance.

We have prepared a variety of behavior based questions formulated around the Amazon Leadership Principles which Amazon uses to evaluate all of the leaders they hire.

For each of these questions, develop your best possible success answer or story from your experiences.  Some of your success stories will cover multiple questions, therefore, this will help you create pool of stories you can pull from based on a wide variety of questions that may be asked.

To answer these questions as clearly and effectively as possible use the S.T.A.R method.

BEHAVIOR QUESTIONS BASED ON AMAZON’S LEADERSHIP PRINCIPLES

Customer Obsession Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

  1. Describe your most difficult customer and did you do anything different with them?
  2. Give me an example of a time when you did not meet a client’s expectation. What happened, and how did you attempt to rectify the situation?
  3. When you’re working with a large number of customers, it’s tricky to deliver excellent service to them all. How do you go about prioritizing your customers’ needs?
  4. Tell the story of the last time you had to apologize to someone.

Insist on the Highest Standards Leaders have relentlessly high standards many people may think these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

  1. Tell me about a time when you couldn’t meet your own expectations on a project.
  2. Tell me about a time when a team member didn’t meet your expectations on a project.

Are Right, A Lot – Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

  1. Tell me about a time when you were wrong.
  2. Tell me about a time when you had to work with incomplete data or information.
  3. Tell me about a time when you were proposing a solution that other doubted that turned out in your favor.

Ownership Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.

  1. Tell me about a time when you had to leave a task unfinished.
  2. Tell me about a time when you had to work on a project with unclear responsibilities.
  3. Give me an example of when you took a risk and it failed.

Invent and Simplify Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here”. As we do new things, we accept that we may be misunderstood for long periods of time.

  1. Tell me about a time when you gave a simple solution to a complex problem.
  2. Tell me about a time when you created a new way of doing something that gave a company a competitive advantage.
  3. Tell me about an out of the box idea you had and what was its impact?

Learn and Be Curious Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

  1. Tell me about a time when you influenced a change by only asking questions.
  2. Tell me about a time when you solved a problem through just superior knowledge or observation.

Bias for Action – Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

  1. Describe a time when you saw some problem and took the initiative to correct it rather than waiting for someone else to do it.
  2. Tell me about a time when you took a calculated risk.
  3. Tell me about a time you needed to get information from someone who wasn’t very responsive. What did you do?
  4. Tell me about a time when you did not have time to weigh all of your options but had to make a decision and how did you come to that decision?

Dive Deep Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

  1. Tell me a time when you devised a new way of looking at data that helped improve performance.
  2. Describe a time when you had to personally resolve a challenging technical situation which should have been done by one of your employees.
  3. Tell me about a time when you had to dive deep into the data and the results you achieved.

Earn Trust Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.

  1. What would you do if you found out that your closest friend at work was stealing.
  2. Tell me about a time when you had to tell someone a harsh truth.
  3. Tell me a time when you earned trust of a group.

Have Backbone; Disagree and Commit Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

  1. Tell me about an unpopular decision of yours.
  2. Tell me about a time when you had to step up and disagree with a team members approach.
  3. If your direct manager was instructing you to do something you disagreed with, how would you handle it?

Think Big Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

  1. Tell me about your proudest professional achievement.
  2. Tell me about a time when you went way beyond the scope of the project and delivered.

Hire and Develop the Best – Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.

  1. Tell me about a time when you mentored someone.
  2. Tell me about a time when you had to deal with a poor performer on your team.

Frugality Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense.

  1. Tell me about a time when you had to work with limited time or resources.
  2. Describe a time when you need a bigger budget to achieve the desired results but was not granted it and how you overcame the challenge.
  3. Tell me about a time where you thought of a clever new way to save money for the company.

Deliver Results – Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.

  1. By providing an example, tell me when you have had to handle a variety of assignments. Describe the results.
  2. Give me an example of a time when you were 75% of the way through a project, and you had to pivot strategy—how were you able to make that into a success story?
  3. Tell me about a time where you overcame an obstacle and delivered results.

By taking the time to thoroughly review these questions and to develop answers to them, you will be prepared for virtually any question that an interviewer can throw at you.  With proper preparation, you don’t need good luck to do well in an interview.   Therefore, I wish you all the best in your interview preparation.

Recovering From a Job Loss:

Finding Job Opportunities:

Attracting Hiring Managers:

Interview Prep: 

Job hunting is a full-time job itself and companies are hiring.  Within these articles, you will find ways to be more strategic and productive, than just applying on-line.  We hope you find this helpful.  Your diligence and technique will outperform your luck.  Good hunting.

About Tim Howard

Tim Howard is the founder of 4 technology firms including Fortify Experts which helps companies hire the Best Cyber Talent on the Planet as well as provides expert consulting and NIST based security assessments

In addition, he has a passion for helping CISO’s develop Higher Performing Teams through coaching, by creating interactive CISO Forums and by helping them create highly-effective team cultures.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the cybersecurity industry.

Tim has been leading technology staffing teams for over 20 years and has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Invite me to connect:  www.linkedin.com/in/timhoward

Six (6) Powerful Ways to Attract more Career Opportunities on LinkedIn

Here are (6) Six powerful ways to use LinkedIn to increase the number of people and companies who will consider you as a potential hire.

1. Pick a Niche:  In today’s competitive job market, very few employers are willing to hire a generalist.  Even if you are a “sales person” or an “accountant,” many times that is still not specific enough to capture someone’s attention.

  • You will need to do some sole searching to define what sets you apart from others.
  • What industry, tools, technologies, techniques, experiences and successes make your career interesting to a prospective employer?
  • You may also want to do a occupational assessment such at a Birkman to help direct you into areas which will align best with your core interests and passions.  As Certified Birkman Coaches, we frequently are asked to conduct Birkman Behavior and Occupation Assessments for candidates in career transitions.
  • This whole process works 10x better if you focus your profile on a specific niche market.

2.  Profile: Transform Your LinkedIn Profile from a resume to a lead generating webpage that positions YOU as an expert authority.

  • Does your current profile do you justice?  Don’t write a CV/resume style profile.  Think of your profile page as a lead-generation website.  It should position you as an expert/authority, plus tell your story in a way that will resonate strongly with your target audience.
  • Ideally there should be something there that arouses their curiosity.  When your ideal prospect visits your page, you want them to instantly feel that YOU are someone that can help them.

PROFILE TIPS:

  • Headshot – high quality, professional, smile, & eye contact.
  • Professional Headline – this should NOT be job title and company name. This is your “pick up line” – your value proposition or a statement about who you help and what specific results/value you deliver – e.g. “Helping Founders of start-up & scale-up SaaS software companies to accelerate their Monthly Recurring Revenue.”

Pro Tip: Use the iPhone LinkedIn to get more characters!

  • Photo Banner – this is prime real estate! Choose something that positions you as an Authority and/or will be meaningful to your target audience.

Pro Tip:  Add a tag line into the background of your photo banner to grab attention on your expertise.

  • About – include your contact info and CTA (Call To Action)
  • Get LinkedIn Recommendations – the more the better! Ask every client and co-worker you’ve helped in the last 12 months.

3.  Network: Constantly Grow Your Network and build a community of your ideal target company, role or industry.

Grow your network aggressively.  Unless you already have 30,000 connections (the limit on LinkedIn), then you’ve got room to grow.  Aim to 10x your network starting today!  “Connection Requests” are the new cold calling and this is a great way to open new relationships.

  • Start using LinkedIn searches to identify your potential future boss or target company.
  • Establish a Daily Routine of connecting with high value connections via LinkedIn;
  • Set Yourself KPI’s (Key Performance Indicators) just like any other business development activity.
  • Begin a daily routine of sending 20-50 connection requests per day EVERY day.
  • Maximum recommended connection requests is 50 per day before LinkedIn thinks you’re doing something suspicious.
  • Aim for 40% acceptance rate or more. If you invite 50 per day, and 40% accept, that’s 20 new connections per day, 100 per week which is the maximum LinkedIn will allow/week.
  • Some people will reply back and ask for your help – if 4% have a critical need, that’s 4 new opportunities per week! Even if you only convert ¼ into an interview, that’s one new career opportunity per week.
  • You can use automated “connecting” tools like LinkedIn Helper but LinkedIn is cracking down on this. If you decide to risk it, use a cloud-based tool NOT a Chrome extension as this is more difficult for LinkedIn to detect.
  • You can even outsource this activity to a Virtual Assistant (VA) through Upwork or Fiverr.

Pro Tip:  Don’t connect saying “I’m looking for a job.”  Instead, you want to leverage your “specialty” that they align with such as, “I’m connected with many influential leaders in the telecom industry and would also like to connect with you.  You may find linking to my network will also help you.”

4.  Outreach: Follow Up Proactively with your connections to start conversations, Some of which will lead to interview requests.

  • Proactively follow up with your 1st degree connections via LinkedIn Messaging, both new and old connections (assuming they fit the profile of your ideal employer or consulting engagement).
  • This process is the MOST IMPORTANT way of converting connections into appointments & interviews.
  • Don’t ask directly for an interview or position – especially not in the very first message!
  • This is a “lead nurture” process of building trust, rapport and human connection. Plus you don’t want to appear desperate or spammy.
  • Create a 5 or 6 step message sequence, dripped out over time, with the goal of triggering a response – e.g:
  • Upon connection – Message 1
    • 2 line introduction with your specialty.  “Hi Bob, thanks for connecting with me, I wrote an article on ‘5 Tips on How to ….”  “May I share it with you?”  PRO TIP:  Use your phone and video the message, then send it via the LinkedIn app.  They get to see you and know you better.
  • 3 days later – Message 2
    • Provide a short fact on how you have helped another company plus, a another teaser, “Do you want to find out more?”
  • 4 days later – Message 3
    • “I haven’t heard back, are you also experiencing any challenges in these areas ….?”
  • 7 days later – Message 4
    • “I know you are busy, is there anyway I can help take some of the load off of you?”
  • 10 days later – Message 5
    • If timing is not right, I’d be glad to connect when it is a better time. Remember I can help in these three areas ….

Once you get a response, take the conversation offline by converting them to a phone appointment.

Pro Tip: Using Video Email can achieve a response rate of up to 80%!  Tools include:

5.  Content: Build Your Personal Brand. Become a recognized authority and generate inbound leads

Why post content on LinkedIn?

  • Stay front of mind by appearing regularly in the newsfeed of your 1st degree connections
  • Build your personal brand
  • Position yourself as an Expert Authority by sharing insight
  • Leverage the “KLT factor” – get people to Know, Like and Trust you
  • Attract new followers
  • Generate inbound leads

How often should I post?

  • Ideally 1x per day, Min 1x per week
  • CONSISTENCY is key
  • Spend 15-min/day creating and sharing high quality content on LinkedIn relevant to your area of expertise

What type of content should I post?

Or you can take it to the next level and build content through more involved media:

6.  Engagement: Leverage Social Selling by Using Behavioral Cues (i.e. Someone Engaged with a Post) as way to identify prospects and start conversations in a natural way

  • When prospective contacts engage with your content, by liking, sharing or commenting, those are really warm leads …FOLLOW UP!
  • You should strategically comment on other people’s content to:
    • attract the attention of the person who posted the content and/or
    • attract the attention of their audience
  • Be INTENTIONAL about what content you engage with.  Focus on:
    • existing connections to build the relationship,
    • prospective clients as a pre-cursor to reaching out to them,
    • influencers who share the SAME target audience as you do.
  • If you identify a prospect who has commented on your content – or someone else’s – use that as a reason to contact them, either inviting them to connect or sending them a message if you’re already connected.

Pro Tip: Keep your message short, mention how you found them, and ask a question to which they will feel compelled to respond.

Job hunting is not easy.  It can be a full-time job in itself.  However, their can be significant rewards financially and in job satisfaction if you are persistent and consistent.  70% of all people are hired through personal relationships – not recruiters.  The more networking and relationships you build the higher your chances are at getting hired.

“Always keep your foot on the gas!”

Too often I seen job seekers land a few interviews and they relax thinking they have one of those opportunities in the “bag,” and too often I see where all of those opportunities don’t pan out.  This leaves the job seeker back and ground zero.  Therefore, I always advise people to never, ever take your foot off the gas until you sign an offer letter.   Continue to keep your search active and alive.  Having options at the time of an offer is also powerful negotiating tool during the offer stage, but that’s a topic for another article.

Good hunting.  Stay social, relevant and diligent.

Recommended Reading

  • The Million Pound LinkedIn Message: How One Single LinkedIn Message Opened the Door to a £1,000,000 Sale, by Daniel Disney
  • Booked: The digital marketing and social media appointment setting system for anyone looking for a steady stream of leads, appointments, and new clients, by Josh Turner
  • Linked Inbound: 8 Social Selling Strategies to Generate Leads on LinkedIn by Sam Rathling
  • LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling, by Melonie Dodaro

NOTE:  Credit to Mark Whitby for providing content for this article but substantially repurposed and edited for the benefit of job seekers by Tim Howard.

Other Job Hunting Resources:

Recovering From a Job Loss:

Finding Job Opportunities:

Attracting Hiring Managers:

Interview Prep: 

Job hunting is a full-time job itself and companies are hiring.  Within these articles, you will find ways to be more strategic and productive, than just applying on-line.  We hope you find this helpful.  Your diligence and technique will outperform your luck.  Good hunting.

About Tim Howard

Tim Howard is the founder of 4 technology firms including Fortify Experts which helps companies hire the Best Cyber Talent on the Planet as well as provides expert consulting and NIST based security assessments

In addition, he has a passion for helping CISO’s develop Higher Performing Teams through coaching, by creating interactive CISO Forums and by helping them create highly-effective team cultures.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the cybersecurity industry.

Tim has been leading technology staffing teams for over 20 years and has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Invite me to connect:  www.linkedin.com/in/timhoward

How to Handle Common Interview Questions

Every interview has a unique focus, but some questions are asked so often, it makes sense to do all you can to prepare for them. In order to be successful, you need a strategy — not scripted answers.  Your goal should be to emphasize the experiences in your background that best fit what each interviewer is looking for.

In this article, we’ll look at some common questions and what you should consider when formulating your responses.  Work through each potential question, creating your own responses, and you will be in great shape for your next interview.  It helps to write out potential answers.  Even better:  Practice aloud with someone.

Question: Where would you like to be in your career five years from now?

Intent: Early in your career, interviewers want to get a sense of your personal goals, ambition, drive and direction. At mid-career, they will be listening for responses relevant to their needs.

Context: You’ll need to decide how much to share. If you want to run your own business five years from now and need a certain kind of experience in a competitive company, don’t reveal that goal. But if you want to become a VP by age 35 and are interviewing in a merit-based environment, go ahead and tell the interviewer.

Response: “My goal is to be a corporate VP by the time I am 35.” Or you might give a more subjective answer: “In five years, I want to have gained solid experience in marketing communications and be developing skills in another marketing function.”

Question: Tell me about your proudest achievement.

Intent: This question, often worded as “significant accomplishment,” ranks among the most predictable and important things you’ll be asked. Interviewers want to hear how you tackled something big. It is vital you give them an organized, articulate story.

Context: This is a behavioral question — meaning you’re being asked to talk about a specific example from your professional history. Pick an example or story about how you handled a major project that is both significant to you and rich in detail.

Response: Set up the story by providing context. Recount the situation and your role in it. Next, discuss what you did, including any analysis or problem solving, any process you set up and obstacles you had to overcome. Finally, reveal the outcome and what made you proud.

Question: Give me an example of a time when you had to think out of the box.

Intent: This is code for asking about your innovativeness, creativity and initiative. Interviewers want to learn about not only a specific creative idea but also how you came up with it and, more importantly, what you did with that insight.

Context: This is another behavioral question, and the example you select is critical. It should be relevant to the job you’re interviewing for, and your impact in the story should be significant.

Response: Tell interviewers how you came up with a creative solution to a customer problem, improved an internal process or made a sale via an innovative strategy.

Question: What negative thing would your last boss say about you?

Intent: This is another way of asking about your weaknesses.

Context: A good approach is to discuss weaknesses you can develop into strengths. However, do not say you work too hard or are a perfectionist. These answers are tired and transparent. Come up with something visible to a past boss that was perhaps mentioned in your performance reviews as a developmental area.

Response: “I don’t think she would have called it negative, but she identified that I needed to work on being more dynamic in my presentation skills. I have sought out practice opportunities and joined Toastmasters. I have seen some real improvement.”

Question: What can you do for us that other candidates can’t?

Intent: Some interview questions are more important than others. This is one of them. It’s another way of asking, “Why should we hire you?

Context: There are two nuances to this question. The first is asking you to compare yourself to other candidates — usually a difficult if not impossible task. More importantly, the interviewer is asking you to articulate why you are special. Your response should sum up your main selling points, related specifically to the job requirements.

Response: Consider what you have to offer: past experience directly related to the job; specialized knowledge; relevant situational expertise and experience (growth, change, turnaround, startup); skills; networks; demonstrated commitment and enthusiasm for the business or your profession; future potential.

Create a list of four to six categories of reasons that best support and summarize your candidacy, and put them in logical order, along with supporting evidence for each reason. Most points should be backed up with follow-up information.

Question: Tell me about a time you faced an ethical dilemma.

Intent: The interviewer is looking for evidence of your high ethical standards and honesty.

Context: You might want to say you haven’t had any ethical challenges, but we all have our ethics tested at some point. For example:

  • You discovered wrongdoing, or someone asked you to engage in a cover-up.
  • Your employer failed to deliver the full value and quality on products or services paid for by a client.
  • A colleague cut corners on a project.

Response: Without naming names, describe the situation and how you dealt with it. The response may focus on you, or it may involve other people. Remember, your political acumen is being tested — sometimes the best action isn’t blowing the whistle but taking care of the problem yourself.

Question: Tell me about a time when you failed.

Intent: No one wins all the time, so the key here is to forthrightly discuss what you learned from a situation that went awry. The interviewer also may want to hear how you handled any resulting fallout.

Context: Failure comes in different forms: taking the wrong action, omission, or not doing enough or taking action soon enough. Some failures are big; most are small. Tell a story that isn’t a career killer but shows you learned something substantive.

Response: Perhaps you failed to trust your gut on a hire and the person didn’t work out, or you didn’t intervene early enough with a problem employee. Talk about the lesson you learned from the mistake.

Question: Tell me about a project you worked on that required heavy analytical thinking.

Intent: This is a behavioral interview question. The interviewer is asking you to demonstrate your competency.

Context: The only way an interviewer can determine if you have enough analytical horsepower is to hear an example of how you used your analytical skills to achieve a goal: What formal and informal analysis did you do? How did you structure the project? What obstacles did you run into, and how did you overcome them?

Response: “In 2005, I was given project X with a 10-day deadline and goal Y. The goal was clear, but I had to figure out how to get there. So here is what I did (analysis/decisions/actions). The end result was _______.”

Question: Why do you want to leave your current position?

Intent: The interviewer wants to make sure you won’t walk out after six months and that you’ll be satisfied in your new position.

Context: You have greater market value when you are looking on your own terms. Prepare a positive response you are very comfortable with. Refer to fit, personality issues or new directions. Your goals and readiness for a new kind of role are generally safe terrain. Just be careful to emphasize benefits to the employer, not your personal aspirations.

Response: Tread carefully. You don’t want to bad-mouth your current employer or put yourself in a weaker negotiating position. You could say, “Actually, I’m happy doing what I am doing now. But recently I have been keeping my eyes open for other opportunities. I don’t need to leave, but for the right opportunity, I would consider it. This opportunity seems to fit the criteria I set out.”

Question: What book are you currently reading?

Intent: The interviewer is exploring your intellectual curiosity, your interests or perhaps how in tune you are with industry or professional trends.

Context: Consider highlighting reading material directly related to the role and environment you are interviewing for: sales-excellence books for salespeople or talent-management books for HR workers, for example. Be prepared to talk about the book’s concepts and your opinions of them.

Response: “I just finished ________ and just started _______.” “I am in the middle of __________.”

Question: Tell me about a time when you faced a major obstacle at work.

Intent: Similar to the proudest achievement question, this is a behavioral interview question focused on an event. In this case, the interviewer is interested in your ability to overcome a major hurdle.

Context: Pick an example that illustrates a significant obstacle that best demonstrates how you work and that had a positive, tangible outcome. Obstacles might include business problems, a difficult objective, key people who stood in your way or lack of resources. Once you have your example, explain the steps you took.

Response: You could include the analysis you performed and the resulting strategy, the process you took, the key actions performed, your arguments or anything else that clearly demonstrates how you achieved your goal. A great response technique for this kind of question is to break your answer down into phases or steps: “First, I… Second….”

Question: How do you deal with conflict?

Intent: Conflict is part of any workplace, and the reality is that you often can’t get ahead or perform well in your job unless you can deal with conflict at a basic level. Do you avoid conflict or face it? Do you think it through, or are you impulsive? Do you use constructive techniques to resolve the situation?

Context: There are different forms of conflict of course: The everyday interpersonal sort, disagreements in direction or strategy, and conflict over resources. You should describe how you handle conflict at an appropriate level. If you are a manager or executive, for example, pick a reflective example.

Response: Consider offering a specific example to demonstrate how you resolve conflict.

Question: Tell me about yourself.

Intent: Such an innocent-sounding question, but it is a bit of a trap. The interviewer wants to see how you present yourself, but this is not an offer to recite your resume.

Context: This question, which when asked always occurs at the beginning of the interview, is a predictable opportunity to craft an engaging, intriguing executive summary of who you are professionally and why you are there. While there is no hard-and-fast rule as to how long it should be, let’s say it should last up to a minute. If you are given this opportunity, turn it to your advantage to establish momentum.

Response: The stronger the connection you can make between your background, knowledge and interests, and the job at hand, the more compelling you will be as a candidate. If there is something notable about your personal life that adds to your candidacy or helps explain your career trajectory, add it. Otherwise, leave personal details out at this stage unless invited to do so.

Question: How would you describe your work style?

Intent: This is a fairly open-ended question. At a basic level, the interviewer is interested in hearing how you both understand and articulate how you work. However, there may be a requirement for someone highly organized, or the team may have a specific way of working, and the interviewer wants to see if you fit.

Context: You may not have thought about this too carefully before. How do you best operate? What’s the optimum work situation for you? There are two sides to this: How you work and in what kinds of work environments you work best. Are you highly structured? Do you focus on one thing and get it done, or move multiple projects forward concurrently? On the environment side, do you do best in fairly structured workplaces, or do you thrive in chaos?

Response: Like any other answer, being specific and backing up your answer with a brief example works best. You could use the past week as an illustrative example.

Question: Why are you interested in this job/our organization?

Intent: Fair question. Why are you? The interviewer knows you are looking for a new opportunity, and at a basic level, a job. Why else? A candidate with good reasons why is going to be more interesting.

Context: This is not about telling them what they want to hear. Your reasons could involve opportunity, career fit, cultural fit, interest in their business, personal value proposition fit and your ability to be successful in the job. It’s also a great opportunity to illustrate the homework you’ve done on the company.

Response: You want to present your reason as a benefit to the employer. If it is the first interview, you might not have all the answers or will have not made up your mind yet. In this case, use a statement like, “From what I have seen so far….”

Questions: Tell me about an assignment that was too difficult for you. How did you resolve the issue?

Intent: The intent can be varied. The interviewer may be interested not only in your ability to respond to a challenge but also in how you respond. Or he may want to know how you define “too difficult.” Your ability to learn from a situation you considered too difficult is also relevant. Answer the right way, and you can impress with your coping skills and range of abilities. The wrong answer could take you out of the running.

Context: If you have been in challenging roles, then at some point you should have found yourself stretched to the limit. This is when we grow. So this question is a marvelous opportunity to talk about a time you dealt with a really big challenge successfully.

Response: Do not make the mistake of saying you have never had an assignment that was too difficult for you. Discuss an example of a time you had to overcome a lack of knowledge, skill or experience, or when you took your game to the next level: “I wouldn’t say that it was too difficult for me. However, I was faced with…”

Question: What is your management style?

Intent: This is a classic question for management-level candidates. The interviewer’s intent here is threefold: to find out if your management style fits, to determine if you have management ability and to probe how much you understand your own work style.

Context: Avoid responding with cliches. Hopefully you can say more than that you have an open-door policy or you manage by walking around.

Response: In today’s environment, you need to speak to leading and developing your team, communication, how you organize and plan, how you execute and how you measure progress. It need not be a long answer, but responding with a well-thought-out approach to your management style will make a better impression than spouting generalities.

Question: How would your past experience translate into success in this job?

Intent: Either the interviewer is asking in a tone that indicates his doubt about your legitimacy as a candidate, or he is asking you to make the connection for him effectively.

Context: You can blow the whole interview here. In fact, you have no business being in the interview unless you are clear why you have what it takes to do the job well.

Response: You might start with naming the top few requirements for this job and then describing how you meet or exceed each one. Or you might begin with your background and summarize how it has prepared you for this job. Often, the context of the job is almost as important as the skills required, so don’t forget to speak to the specific challenges and objectives you see in the role.

Question: How would you tackle the first 90 days?

Intent: This question is about thoroughness, process and appreciation for organizational complexity. In a second or third interview, the interviewer may also be testing how much you have thought about the job itself.

Context: Most people would say they would study the company’s business. You must go beyond this answer to speak to specific job’s key challenges or goals. You also want to assure your potential employer that current production will continue without interruption. Of course, you want to express that you would work with the team, your boss and any key influencers to get up to speed as quickly as possible.

Response: Unless asked to do so, do not get specific on changes or initiatives you would make. Instead, think of your response as an operating framework that demonstrates you have a solid, realistic understanding of what needs to be done and how.

Question: Give me proof of your technical competence.

Intent: This question is worded vaguely on purpose. In any number of ways, your interviewer will likely ask you to prove your competence in some technical area important to the job. You need to do so decisively.

Context: You could be given a hypothetical scenario, such as a case study or a technical problem to solve, or you simply could be asked to describe your level of competency in a specific skill. How you do this will depend on the kind of question.

Response: Remember the three possible competency scenarios: exceeds, meets or needs development. Even if you find yourself in the last category, you need to demonstrate that you are purposefully and rapidly developing in that area and trying to compensate with an area of strength. You are better off acknowledging where you are rather than trying to fake it.

You can see themes running throughout this article:  Know yourself.  Think about the position you’re interviewing for.  Connect the dots between your background and the job and organizational requirements.  Expand upon your responses to ensure you effectively communicate the depth and breadth of your experience.  And of course, understand the nuances behind the questions.  Good luck!

Other Job Hunting Resources:

Recovering From a Job Loss:

Finding Job Opportunities:

Attracting Hiring Managers:

Interview Prep: 

Job hunting is a full time job itself and companies are hiring.  Within these articles, you will find ways to be more strategic and productive, than just applying on-line.  We hope you find this helpful.  Your diligence and technique will out perform your luck.  Good hunting.

About Tim Howard

Tim Howard is the founder of 4 technology firms including Fortify Experts which helps companies hire the Best Cyber Talent on the Planet as well as provides expert consulting and NIST based security assessments

In addition, he has a passion for helping CISO’s develop Higher Performing Teams through coaching, by creating interactive CISO Forums and by helping them create highly-effective team cultures.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the cybersecurity industry.

Tim has been leading technology staffing teams for over 20 years and has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Invite me to connect:  www.linkedin.com/in/timhoward

Interviewing

Put the “X” factor in your Job Search!

Looking for your first job, laid off, or just looking for an improvement?  Have you had a passion to change to another industry but didn’t know where to start?  Do you want to know the most powerful way to transition into that perfect position for you?  As a founder of a staffing firm, I’ve seen many effective techniques but none as effective as this one.

This technique takes advantage of the fact that most small to mid size companies never post their open positions.  Secondly, employers want to find people with passion, the desire to learn and, the desire to help their company excel.

While networking is a powerful job hunting tool, it is generally broad based and not focused. Most of the time, we hope lightning will strike and a perfect job will be within the reach of our existing network.  This technique takes networking to another level and focuses it with laser like accuracy.  Although, it does take a lot of preparation, when it is applied, the results are outstanding.

I discovered this technique many years ago after being laid off from an industrial sales job. For about six weeks, no results were coming my way.  I knew the type of industry I wanted to transition in to and inadvertently stumbled upon this technique.  Several company owners commented to me that this was the most creative and effective technique they had also experienced.

After applying it, I found it more stressful to choose which company I wanted to work for (in a new industry) than the actual job search.  With four offers to choose from and several others I turned away before they made offers, this technique actually made job hunting fun! I’ve taught this technique to many others throughout the years and have heard many similar results.

Step 1: Define the industry & role you want.

If you can’t define it, how do you expect an employer to pinpoint an appropriate role for you. Too often, prospective candidates approach companies without a clear focus on how they could contribute to the company’s success.  Today’s job market is most often driven by specialists.  Whether it’s sales, project management, or programming, it’s more effective to go in with an attitude of “this is what I do great” than I’m a “jack of all trades” approach.

Next and most important, narrow your role to a specific industry or niche market.  Instead of targeting something like the industrial market or advertising, target a specific product, product line or service. If you are in sales, what specifically are you passionate about or want to be involved in;  green energy, nuts and bolts, financial trading software, etc.?  If you are an engineer, what type of projects do you want to work on; Offshore platforms, office buildings, road construction, etc.?  Pick one and be as specific as possible.

Although, this technique can broadened to cover several closely related products, it’s most effective to start very specific.  Later, you can apply it in parallel with another product if desired.

Step 2: List off 3-5 reasons you are passionate about it.

Within this specific niche market, you have to be able to describe why you have a passion for it.  If you can’t do this, pick a different market.  You’ll be using these points later in discussions with a prospective employer, but they need to be defined now to ensure you have the right target market.

Step 3: Identify companies and key personal

List out all the companies producing that product or service in the geographic area you want to work within.  IMPORTANT NOTE:  If you list more than 15 companies you likely need to get even more specific on the product or service.  For example, instead of “Financial Trading Software” narrow it to “Foreign Exchange Trading Software.”

Define who would be your manager if you were working at these companies (i.e. Sales Manager, Engineering Manager, President). Then go to each company website, LinkedIn, Google, Jigsaw or any other source to see if you can identify people who work in these companies or roles.  Also, go out to your existing network and ask if they know anyone at these targeted companies (ask for feedback on a maximum of 3-5 companies).  Then work those contacts to determine who a potential manager or executive who oversees your area of specialty.  Pose a question such as, “I’m doing some research on the industry.  Do you know who the Western Region sales team reports too?” or “Do you know who the engineering manager is for offshore structural engineering is?”

List these targeted contacts with their companies.  Excel is a great tracking tool for this purpose because you can also make notes next to each contact. Set up columns such as:

Company       Contact      Title      Phone     Email      Contact Date     Results

Step 4: Do your research on the company and their products, projects and/or services.

Now do your homework. If you want to work for this niche market, what do you know about it?  What are the current trends?  What companies are the leaders in the market?  Why is there demand for the product or service?  What is driving new changes in the market? Google is a powerful tool which will quickly educate you on all of these areas.

Step 5: Make your first call – Fact finding only – Do NOT ask for a job!

Even though your research may have been thorough, you still need more information and you get this from the ‘targeted contacts’ you just identified.

This is a critical part of the process. Locate a 2nd tier company on your list or at least one with less desirability to you.  Pick a contact and prepare to make your first call.  Remember, this first call is only to enhance your fact finding and confirm what you have been reading. You want to learn as much about the current state of this niche industry and their competitors as possible.  Under no circumstances do you ask if they have a job opening. This defeats the purpose and will most likely end the call abruptly.  Do not talk about yourself unless directly asked.  This too will derail the process.  If asked, keep it brief and return to your line of questioning.  Your purpose is fact finding!

What you will find is people generally want to help and they want to talk about their own specialized industry, so take advantage of this!  When you call or leave a message, let them know you are doing research on their specific niche and ask if they could help by giving you their opinion on it.

When you get the contact on the phone, let them know that you are talking with several companies within this niche market.  Ask them if they could help you understand the industry better.  Ask about:

  • Current and long term market trends?
  • Who they define as their competitors?
  • Which competitors’ have the best reputation, the worst, or are the toughest to compete against and why?
  • What special requirements does one needs to be successful in this niche market, and what they expect out of a person who works for them.

Many times, those managers or executives have worked for several of the competitors giving them an even greater insight to company cultures and how they compare.  If you get a good conversation going with the right person, you will have loaded your gun with two types of ammo.

First, you scare him or her.  Everyone is afraid of their competitors.  If you leave a good impression with them, the last thing they want is for you to work for their competitors. Therefore, if they are able to hire a role like the one you want, you will likely get an invite to be interviewed.

Second, it fills your war chest.  You must always be looking for more names and more information about this specific industry or product.

Step 6: Infiltrate the Market

Now you can get to work.  Use the same routine as described before, but also specifically ask about the competitive companies which were brought up in the previous discussion. You may want to use an opening like the following,

” Hi, I’m Tom Jones and this may be an unusual request but, I am talking to a competitor of yours about a job position and I would like to see if I could get some information about this market (or product) and to see if you can offer me some insight on their reputation in the marketplace.”  You may want to ask other question like, “How does their product stack up to yours?” and, “Do you know any weaknesses in their product line?”

This method accomplishes the same goals as before, but you become more specific.  Your passion for the product or service will be evident and you will learn even more in the following conversation.

Step 7: Build on it

On the third call, use a similar approach but now you can add you are speaking with two of their competitors and want to get their opinion on their reputations and would like to know more about both companies and the industry.

This technique creates a snowball effect.  Once you set it in motion, you can feel the increasing momentum as you learn the players, the industry, the market, the challenges and the reputations of each of the competitors.  You will find employers are highly interested in this innovated approach and will respond accordingly.

Step 8: Interview with industry knowledge

When, not if, the interview requests come, you now have an arsenal of industry information, good and bad about each of the players.  You’ll be able to ask better questions and know which company would be the best fit for you.  You’ll come across as an intelligent, innovated and passionate potential employee that employers wants on their team.

Keep track of your results and the contacts you make during this process.  This industry specific network you have just created will continue to be highly useful even if you land a job with one of the competitors.  You now have contacts at each of these companies for future reference and can collaborate when needed.

Good luck in applying this technique in your job search and please send a note with your story if also find it as effective as we have.

Other Job Hunting Resources:

Recovering From a Job Loss:

Finding Job Opportunities:

Attracting Hiring Managers:

Interview Prep: 

Job hunting is a full-time job itself and companies are hiring.  Within these articles, you will find ways to be more strategic and productive, than just applying on-line.  We hope you find this helpful.  Your diligence and technique will outperform your luck.  Good hunting.

About Tim Howard

Tim Howard is the founder of 4 technology firms including Fortify Experts which helps companies hire the Best Cyber Talent on the Planet as well as provides expert consulting and NIST based security assessments

In addition, he has a passion for helping CISO’s develop Higher Performing Teams through coaching, by creating interactive CISO Forums and by helping them create highly-effective team cultures.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the cybersecurity industry.

Tim has been leading technology staffing teams for over 20 years and has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Invite me to connect:  www.linkedin.com/in/timhoward

Six (6) Resume Writing Myths and How to Get More Responses on your Resume

In my daily interactions with job seekers, I am amazed at the inability that most people have in writing effective resumes.  Although, many times it is not really their fault.  Either they have been forced into the job market for the first time in many years and/or they have been receiving outdated advice.

Today’s job searching and recruiting techniques are very different from even a few years ago.  Therefore, if you have been out of the market for more than 3 years, it is time to rethink your resume approach.

Here are several Myths about writing resumes which continue to surface.  By dispelling these Myths, hopefully it will help job seekers break the “old” way of looking at their resumes.  I have also provided strategies to help Job Seekers put a fresh spin on their resumes so they are noticed by more recruiters and make a lasting impact on hiring managers.

Myth #1.  Resumes must not exceed one (or two) page/s:  It’s an old myth that 10 or 20 years of experience should be squeezed on to one page, or for that matter, even two pages.  To properly display your experience, your accomplishments should not be limited by length.  On the flipside, if your resume is approaching longer than 3 pages, you should seriously consider whether you are putting in filler or real accomplishments.

Better Strategy:   It is better to have a well laid out 3 page resume with sufficient ‘white space’ between roles than it is to try to squeeze it into two pages.  Nowadays, most resumes are viewed electronically (or on-line).  Therefore, page breaks are also less relevant than they would be on hard copies.

Myth #2.  Resumes should start with an Objective:  Objectives limit your possibilities.  What if your objective says you “…strive to join an exciting company as a business analyst.”  First off, you could get passed over because a Fortune 500 considers itself “conservative” and not “exciting.”  Secondly, another company may think you are qualified for a junior project management role but passes on you because they don’t think you have the desire to be more than a business analyst.

Better Strategy:   Use a Summary instead.  Bullet off 4 to 8 key skills or accomplishments which demonstrate the value you could bring to any company.  Start each bullet with the number of years or a strong action word so you will immediately leave a lasting first impression.  Let the employer or recruiter envision where you could fit within their organization.  After reading your summary, they should know who you are without reading further.  However, never list more than 8 bullet points.  The more you list, the less relevant the Summary becomes.

Here’s an example of an effective Summary:

SUMMARY

  • Over 14 years of software development experience.
  • Accomplished .NET Architect.
  • Specialize in Microsoft technologies (i.e. VB.NET, C#, WinForm, XML & Web Services)
  • Strong communication, software design and analysis skills.
  • Ability to train and mentor other developers in new technologies.
  • Strong documentation, database design, data modeling and web development skills.

Myth #3.  Use your Microsoft Word skills to dress up your resume:  While Microsoft Word is a powerful tool to show off your creativity.  In general, a resume is not the place to start using your right brain … unless of course you are applying for a creative director position at an advertising agency.   A resume is a left brain activity.  Keeping it simple and clean allows your accomplishments to stand out.   Your content should be more powerful than your design.

In addition, with today’s technology, recruiters and companies use data mining engines which usually strip all formatting from your resume.  Therefore, your resume may look great when you send it out, but when corporate recruiters see it without the fancy formatting (tables, lines, columns, frame boxes, background colors, etc.) they can’t make heads or tails of it because the different sections (dates, job experiences, skills lists, etc.) are all mixed together.  If it is not easy to read, they will move on to the next one.

Better Strategy:  Open up the Microsoft application Notepad which is usually found under the Accessories folder in your Start Menu. (Note:  Do not use Wordpad, Word or any other document formatting tool).  Copy and paste your whole resume into Notepad.  Now how does it look?  This is how many recruiters will view your resume.

PRO TIP:  Instead of using tables or boxes, use spaces and some CAPITALIZATION to make words stand out.  It is also best to left justify your entire resume because that is how it may end up.  Feel free to bold and underline to dress up the resume you send out but, just remember many people will never see that version.  Here’s a commonly accepted format which looks good either way:

Resume of
MICHAEL SMITH

       Email:   msmith@_____.net
       Phone:   888.555.5555

SUMMARY

    • Over 9 Years working with energy based commodities.
    • Strong familiarity with energy trading & scheduling functionality
    • 8 Years as a functional & system testing analyst on trading systems.
    • Experienced in providing business analysis and configuration of base data in test environments.
    • Strong communication, analysis and problem solving skills.

EDUCATION
B.S., Aviation and Transportation Management, Dowling College
Oakdale, NY

COMPUTER SKILLS
MS Access, MS Excel, MS Word, MS Project, Windows operating system (95, 98, 2000, NT, XP, Vista), Unix operating system, VB.net

PROFESSIONAL EXPERIENCE
2/2008 – Present
MAJOR SOFTWARE COMPANY
Houston, Texas

Quality Assurance Analyst
An industry leader developing software utilized by energy and financial firms.

    • Authored Gas Scheduling test cases to be utilized as part of the manual and automation test suites.
    • Authored Power Scheduling test cases to be utilized as part of the manual test suite
    • Periodically perform peer reviews of test cases written.
    • Utilization of ITrack defect tracking system software, to submit and resolve application defects

3/2001 – 2/2008
ABC FINANCIAL INC.
New York, New York

Quality Assurance Analyst
A leading global software company, developing risk management software for financial and commodities trading.

    • Authored test cases to be utilized as part of the manual and automation test suites.
    • Manual regression and integration testing performed on windows and Unix platforms.
    • Performed client support duties, including testing bug fixes and resolving client issues.

Myth #4:  Personalize your Resume:  Resumes should be treated as a business to business document.  Keep it on that level.  With very few exceptions, most companies are looking to hire a productive employee, not a family member.  Adding in personal information such as marital status, number of children, age, hobbies, etc. are all potential areas of scrutiny and even possibly opens the door for discrimination.

Furthermore, age discrimination is much more wide spread than anyone will admit.  Whether it’s too young (which you can’t do much about) or too old, your age will be one of the first things the reviewer will try to determine.  While employers are not allowed to publish an age requirement, many will discuss it with recruiters when they are describing the “perfect profile.”  Unfortunately, many well qualified candidates never even receive a phone call because they are eliminated during “age profiling.”

Better strategy:   Do not include graduation dates unless it was within the last 3 years.   You may also want to consider eliminating any roles that are more than 20 years ago.   Fewer companies will make a quick age judgment against you.  Finally, remove any personal references like family, hobbies, etc. unless it is specifically relevant to the role you are seeking (i.e. an Aeronautical Engineer who builds experimental planes as a hobby).

PRO TIP:  Also leave off your address.   Recruiters may make a quick judgement on you based on your location.  You may be willing to drive 30 miles or relocate to a new area for this position but will not get that opportunity if a recruiter makes a judgement call that it would not be in your best interest.  In addition, recruiters can map out your address and may make a judgement call based on they type of house or neighborhood you live in.  Maybe your house looks too nice and they think you wouldn’t be willing to take a Controller position instead of a similar CFO position you were previously in, or vice versa, the recruiter may see on Google maps, that you own pick up truck and a modest house and may think your are not successful enough to be the type CEO he or she is trying to hire.

PRO TIP:  In addition, avoid using first person to describe yourself.  In other words, eliminate the use of “I” & “my” pronouns.  Write the resume in third person as if someone was writing it for you.  It comes across much more professional.

Myth #5:  Include References or even “References upon Request”:   Protect your references.  Never blindly allow your references to be called without your approval.  Treat your references as the most valuable asset you have when your job hunting.  They can make or break your chances at landing that perfect job. 

When references are provided along with your unsolicited resumes there is no obligation to you or your references.  Recruiters are infamous for bypassing the applicant and finding someone on your reference list they prefer to talk with more than you.

As a general guideline, each reference should be used a maximum of three times per job search.  You only have so many ‘credits’ before a reference will become irritated for speaking up for you.  Don’t share references with anyone unless you are asked for references and you are willing to ‘burn’ one of your credits for the job opportunity.

Adding “References upon Request” is an obvious statement.  Employers know they can get them when asked.  There is no reason to waste space by putting the statement in your resume.

Myth #6:  Use complete sentences.  A resume should be a summary of your accomplishments.  Brevity is key to getting your points across as quickly as possible.  Studies have shown, hiring managers and recruiters, will typically make an initial screening decisions on resumes within the first 10 seconds of looking at it.  If reviewers don’t see what you can bring to the table immediately, you may miss out on the opportunity.  Long paragraphs with accomplishments buried within them can easily be overlooked.

Better Strategy:  Use concise sentences.  Avoid large paragraphs. Use short sentences that provide small, digestible pieces of information.  Bullet point wherever you can and use “Action” words to start every statement.

Sample Action Verbs:

Achieved Added Consolidated
Coordinated Created Developed
Designed Directed Eliminated
Established Evaluated Expanded
Generated Identified Increased
Maintained Managed Negotiated
Organized Performed Planned
Provided Purchased Reduced
Saved Simplified Streamlined
Strengthened Structured Supervised
Trained Transformed Utilized
Verified Worked Wrote

PRO TIP:  People remember what they see first and last, so place your least important information in the middle of your bullet points.

Conclusion:
Every recruiter and hiring manager has an opinion on how to write a resume.  Therefore you may see many variations and differing opinions on this topic.  However, by breaking these Myths you will be better prepared to take advantage of how your resume is viewed.  By keeping the hiring manager focused on your resume longer, means you are more likely to get a call for an interview.  The rest will be up to you.

For additional job seeking resources go to:

Recovering From a Job Loss:

Finding Job Opportunities:

Attracting Hiring Managers:

Interview Prep: 

Job hunting is a full-time job itself and companies are hiring.  Within these articles, you will find ways to be more strategic and productive, than just applying on-line.  We hope you find this helpful.  Your diligence and technique will outperform your luck.  Good hunting.

About Tim Howard

Tim Howard is the founder of 4 technology firms including Fortify Experts which helps companies hire the Best Cyber Talent on the Planet as well as provides expert consulting and NIST based security assessments

In addition, he has a passion for helping CISO’s develop Higher Performing Teams through coaching, by creating interactive CISO Forums and by helping them create highly-effective team cultures.

He also teamed up with Lyndrel Downs to launch www.CybersecurityDIVAS.com to help promote the most influential women in cybersecurity and provide a mentoring program to help encourage and support more diversity within the cybersecurity industry.

Tim has been leading technology staffing teams for over 20 years and has degrees from Texas A&M University in Industrial Distribution and Marketing.  

Invite me to connect:  www.linkedin.com/in/timhoward